Located in Historic Uptown New Orleans, Superior Seafood & Oyster Bar is known for its authentic Louisiana seafood and Creole-inspired dishes. Loved by locals, their Frozen French 75, a unique twist on a classic cocktail, is a perfect treat on those long and hot Crescent City days.
SASSO Agency lead the charge in branding the Frozen French 75 and created personalized press packets for national, state, and local media outlets and industry organizations in an effort to position Superior Seafood as successful culinary and spirits leaders, and as the originator and home of the Frozen French 75.
Logo & identity design, packaging
Food & Beverage
Project undertaken while at SASSO Agency in Baton Rouge, LA | 2020 AAF - Baton Rouge Silver ADDY Award Winner