Melissa Orsini was in the beginning stages of transitioning her part-time hobby into a full-fledged, high-end jewelry line when she first contacted me about her branding and packaging needs. Meticulously handcrafted from fine metals and semi-precious gemstones, her line of eclectic, “boho chic” jewelry is designed for the trendy woman who appreciates the quality and attention to detail in every one-of-a-kind piece.
Mindfully designed, so as not to detract from the focus of each jewelry piece, I created a strong, simplistic mark using a classic black and white color palette. Coupled with minimalistic layouts, the packaging and identity embodies a chic, bold aesthetic.
Logo & identity design, packaging design
Fashion & Retail