Mary’s nature-inspired, handmade jewelry pieces are a combination of textures, mixed metals, and semi-precious gemstones. Often incorporating greens and blues into her designs, she defines her style as classic with a modern, rustic flare.
When Mary contacted me about her branding and packaging needs, her only direction was to keep the logo as simplistic as possible. Inspired by her hammered wire technique, I created a soft, geometric mark with a monoline weight to mimic the shapes and forms of her jewelry. Expanding on the logo, I designed a minimalistic packaging and identity system using a subtle color palette to juxtapose the rustic and earthy qualities of her pieces.
Logo & identity design, packaging design
Fashion & Retail