Lotus Collective is a women-owned property and investments company specializing in residential redevelopment. With a focus on central Little Rock properties, the duo runs the gamut from house flipping and property management to renting and resale.
To capitalize on the women-owned aspect of the business, I wanted to create something that was fresh and feminine and that would stand out in a conventional market. The whimsical type is dainty and playful yet packs a punch with a bold, vibrant color palette. The result is a simple, but strong mark that brings energy and warmth to an often stodgy, conservative industry.
Logo & identity design