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![Experience Fayetteville Wheelmen Cycling Cap](https://pro2-bar-s3-cdn-cf4.myportfolio.com/a97e7357bf71658f5673ece82ef85111/57db6072-4eda-4308-83c3-87fd48465892_rw_1920.jpg?h=9a6678c30f6c7aeb225c456f9691af83)
OVERVIEW — Based in Northwest Arkansas, The Fayetteville Wheelmen Cycling Club was formed in the mid-90s as a small 7-person racing team. Since then, the organization has grown to over 140 members strong, comprising a diverse team of both competitive and recreational cyclists. PROJECT — In affiliation with a new partnership with the Fayetteville Advertising & Promotion Commission, the Wheelmen team approached the Sells Agency to design a new, modern cycling kit appealing to both men and women. Using the A&P’s new logo and brand identity, with the addition of a bright turquoise for contrast, I created a variety of kits designed to complement a wide range of body shapes and sizes. Ultimately, of the kits I submitted, this design was not the final selection, but was my personal favorite. RESPONSIBILITIES — Apparel design INDUSTRY — Tourism