BRQ, a restaurant located in Baton Rouge, strives to serve the best barbecue and seafood in south Louisiana. They specialize in competition-style barbecue from the Carolinas, Missouri, Texas and Tennessee regions.
SASSO Agency was hired to design packaging for a line of sauces and condiments created from generations-old secret family recipes. The direction was open-ended, but we were challenged with designing for BRQ while integrating the Uncle’s family brand the recipes are derived from. The combination of mixed fonts, bright colors, and various product descriptors creates a modern, sophisticated look that easily conveys the brand’s playful personality.
Packaging design, copywriting, branding
Food & Beverage
Project undertaken while at SASSO Agency in Baton Rouge, LA | 2019 AAF - Baton Rouge Silver ADDY Award Winner